Nov 17, 2022
An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be stretched even further with the right approach. Your website can be transformed into a state-of-the-art tool that both empowers B2B buyers to make decisions based on your portfolio and creates automated efficiencies for your business.
Scott Jacques is the founder of NK Interactive, a digital agency that designs websites and custom digital tools that solve complex sales and marketing problems for clients in the commercial construction sector. His team transforms client websites using a “single source of truth” approach to streamline internal data management while showcasing robust project portfolios.
In this episode of Spill the Ink, Michelle Calcote King and Scott Jacques discuss best practices and considerations for website design in the AEC sector, how firms can build functionality into their websites to meet a range of needs, website development and design trends influencing B2B buyers, and more.
Scott is the Founder and Principal of NK Interactive, a San Francisco-based digital consultancy with decades of strategic, creative and technical expertise. Their clients are forward-thinking businesses in the commercial construction sector consisting of general contractors and specialty contractors. A representative sampling of past and present clients include Rosendin Electric, W.E. O’Neil Construction, DPR Construction, Level 10 Construction, Build Group, Cupertino Electric (CEI), Nibbi Brothers, BCCI Builders, XL Construction, ISEC Inc., and the Associated General Contractors of California.
Typical client engagements cover the range of transformative websites to the design and development of custom digital tools supporting marketing and business development teams (collateral automation, single source of truth repository for projects and resumes, qualifications/proposal builders, and capabilities presentation builders).
This episode is brought to you by Reputation Ink.
Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.
Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.
To learn more visit www.rep-ink.com or email them at info@rep-ink.com today.