Dec 13, 2023
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every stage of the buyer’s journey.
Michelle Hamilton, VP of Business Development at Vessel Architecture, talks about how BD and marketing complement each other and how to make...
Nov 30, 2023
Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are especially cautious due to lingering questions about the legal implications of using AI, particularly related to confidentiality and privacy concerns. Meanwhile, many professionals are...
Nov 15, 2023
Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don’t need expensive equipment or large production crews to create high-quality videos. Field professionals can now use their phones to capture...
Oct 30, 2023
Jennifer Sebranek helped shape GBBN Architects’s marketing into a vibrant, creative and attention-grabbing masterpiece — much like the buildings the firm’s architects design. Their success truly cemented as the firm focused on building a client-first brand, which Jennifer refers to as GBBN’s “You, not us”...
Oct 17, 2023
Extracting, capturing and communicating knowledge from project team members are fundamental responsibilities of an architecture firm’s marketing department. LS3P, an architecture, interiors and planning firm, has honed these processes over the years to drive its success, elevate its marketing efforts and provide...